Why Has Evians Us Market Share Continually Decreased Marketing Essay

Why Has Evians Us Market Share Continually Decreased Marketing Essay To begin with, the customer indifference is one of the main factors to be considered. Compared with the colas, Evian is premium price bottled water, and it is failed to realise that customers in different regions will make different reactions according to their preferences. In Europe, customers accept the types of bottled water and pay a premium for the Evian brand gladly. By contrast, in the U.S. water market, customers place little value on this premium and the cheapest bottled water is always selected in stores. Danone does not satisfy the US customers needs, and therefore, the decreasing demand for Evian in the US water market will affect its market share. Secondly, Danone is weak of the distribution capability. On one hand, Danone mastered its direct-to-store delivery system well, but the distribution strategy is not suitable for the U.S. water market. The U.S. water market needs a giant colarun distribution network which includes access to rented stored shelves. On the other hand, the colas and other water brands all have good distribution capabilities, while Danone is inferior. It is rarely to see Evian locate in such points of sale for bottled water, like vending machines, groceries, stores, street vendors, convenience outlets, and etc. Therefore, the distribution deficiencies will lead Danone in a low volume in the US water market. Thirdly, pricing is another factor which should be considered. The colas resource mostly comes from local tap water, so the initial cost of the colas is lower, and it is priced at an appropriate level. In contrast, Evian Nature Spring Water comes from French Alps, so the initial cost of Evian is high, and it is priced at a premium level. In consequence, higher price of the bottled water may not be accepted by the U.S. customers, then the market share dwindles. Finally, it is seems that Danone is lack of advertising. In evaluating Danones strategy for gaining U.S. market share, present the positives and negatives for remaining a single enterprise entity and going it alone. Danones strategy to go it alone in the U.S. water market has the positives and negatives. Danones go it alone U.S. water market strategy means that Evian becomes a niche product brand, and its price keeps at a premium level. Under the strategy, Evian can extend its brand to a global extent with a healthy edge, and also can protect its unique Glacier brand effectively. Besides these, it can create business opportunities in the U.S. water market, and increase its marginal revenue for Danone as well. However, because of the premium price of the Evians bottled water, Evian may hold lower market share in low volume in the U.S. water market, compared with the lower price water brands. Another Danones go-it-alone U.S. water market strategy is that taking over local-source spring water enterprise. After acquisition, it is clear that Danone can get source locally rather than from France, therefore Danone can reduce the costs, and it will be more competitive against Nestlà © and the colas for market share in the high volume and price-driven market. Another advantage under this strategy is that Danone can build-out its lines production and distribution after acquisitions. However, there are also some problems after acquisition. The strategy here will need a large amount of money to invest from Danone, and the return on the investment will need a long period to get the money back. Given Evians lack of success in the US market, what would be the ramifications of Danone exiting the U.S. bottled water market altogether? Compared with other water brands, Evian is premium price bottled water, and it is failed to realise that customers in the U.S. water market prefer to choose cheaper bottled water, not like the customers preferences in Europe. Therefore, the low volume of Evians bottled water sale may lead to the decreasing market share and Evians lack of success in the U.S. market. As a consequence of this condition, Danones get out of the U.S. Market strategy may make some ramifications. If Danone exit the U.S. bottled water market, Danone may lose the business opportunities in the U.S. market, and may lose much more market share in such a large market as well. Besides, Danone will probably run counter to its global marketing strategy, and it will not drive Danones global sales and extension of global brand. Furthermore, Danone will save the entry expenditures if exiting from the U.S. market, and it can invest on the market where the glacier premium is recognized and also gain the market share from those countries.

John Wayne :: essays research papers

The Duke takes his place in history.   Ã‚  Ã‚  Ã‚  Ã‚  John Wayne, one of America’s greatest actors and directors of all time. His fame and superstardom led to many problems in his career. His image as an icon of American individualism and the frontier spirit has overshadowed his career to such an extent that it is almost impossible for the fans and writers to separate Wayne the legend from Wayne the actor and Wayne the man.   Ã‚  Ã‚  Ã‚  Ã‚  Before the start of his movie career he played football at USC under his birth name, Marion Michael Morrison. He held many behind-the-scene jobs at Fox before moving in front of the cameras in the late 1920’s in a series of small roles. Director John Ford, who befriended “ the Duke';, recommended him for the lead role in Raoul Walsh’s western epic, The Big Trail. Wayne did not let the stardom go to his head. He spent the rest of the decade making his way through a series of low budget films whose failing budgets and quick shooting schedules did little to advance his career.   Ã‚  Ã‚  Ã‚  Ã‚  In 1939 John Ford gave Wayne another break by casting him as the Ringo Kid in Stagecoach. The roll threw Wayne into the top ranks of the movie stars and finally, in the 1940’s, his legend began to take shape. Relieved from military duty due to physical problems, Wayne became the film industry’s hard-core soilder, but had that compassionate side. Movies released during the war, such as Flying Tigers (1942), The Fighting Seabees (1944) and Back to Bataan (1945) left Wayne with some pretty big shoes to fill.   Ã‚  Ã‚  Ã‚  Ã‚  The movies that he made at the end of the decade were the ones that established him as an actor of merit. Howard Hawks emphasized the willful side of Wayne’s screen persona by giving him the part in Red River (1948). He played the part of Tom Dunson, a difficult, unlikeable yet compelling character. Two other films directed by John Ford quickly followed. Fort Apache (1948) and She wore a Yellow Ribbon (1949).   Ã‚  Ã‚  Ã‚  Ã‚  For a good part of the 50’s and 60’s Wayne took part in several small pictures. Standard western and action movies but nothing too dynamic. Because of the numerous films though he was financially in good setting. In 1969 he won Best Actor Oscar for True Grit, a light-hearted if not particularly impressive performance. Wayne’s final role was surely his best of the decade. In the Shootist, he played a dying gunman who is just beginning to understand his own life and legend. What a man.   Ã‚  Ã‚  Ã‚  Ã‚  John Wayne, you either love him or you hate him. Although there are not many people that dislike him.

Unique Person

If you just take short look at the people around you,you'll find a lot of cases that you can talk about their creativity or unique personality. But I want to break words about a man who defined unique personality in such a way that was not like other definitions of unique which people know. And I am proud of myself that I had such an honor to live and spend the best 4 years of my life with him. A man with creative mind,manly pride and high ambition in an ordinary appearance had reached the things which no one has ever thought he could.But He always took advantage of what he had and that made him a commander of 2 thousand soldiers ,master of explosion team and designer of military plans at the age of 19. After a while, he was recognized as one of the most skillful commanders in his army and lots of more things that I don't want to talk about due to the fact that it's not my main topic. I intend to describe his uniqueness in a way that his family and friends defined for me. Although he was suffering from some old wounds for years,he would always laugh and was thankful of god; because those scars and wounds were the recollection of his sweet memories.And two manifest features that made him remarkable for his family and friends were his patience and generosity which I have witnessed a lot and I can't deny. I decided to write down about a person who may not have been so creative or unique in others' opinion but had done a lot of good things for us. We somehow owe him and the people like him. Those people let us know that our fate is something you can never cheat but there are some ways to do so that you can change it in the way you like. So one thing that I can say for sure is that he succeeded in redeeming himself on those nights of redemption

Television and Crude Language - 2349 Words

Why is crude language used in television? Some people think that the crude language used in television serves no purpose and shows that a program was made by a bunch of idiots, intellectually, who cannot think of anything intelligent to say. On the other side of the spectrum, people could argue that vulgar language in movies or television serves as a way to make fun or to interpret stupidity in our society. In the comedic movie South Park: Bigger, Longer, and Uncut, the main characters, Stan, Kyle, Cartman, and Kenny sneak into an R-rated animated musical called Terrance and Phillip ‘Asses of Fire’, which uses a high volume of crude language. This movie was so terrible that everybody in the movie theatre left, while the only people that stayed through the whole film were Stan, Kyle, Cartman, and Kenny. After the movie, the boys were using all the crude language that they had learned from the movie Terrance and Phillip. The creators of South Park, Trey Parker and Matt Sto ne, use crude language throughout their episodes to represent the social issues in America. The creators use the crude language to cause attention, to practice their freedom of speech in America, and to rebel against censorship in television which contributes to the success of this program. South Park discusses issues prevalent in today’s society and encourages people to practice their freedom of speech, which is why this program should be watched by more people. South Park is a very successful televisionShow MoreRelatedIn this book, the author Brian Cogan discusses the most controversial television shows in history,1400 Words   |  6 PagesIn this book, the author Brian Cogan discusses the most controversial television shows in history, South Park. He discusses how South Park even though seems simple it is a very thoughtful program on television that discusses many social issues. 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